RTS
Rieger
Team
Rieger
Team
dataTec is the leading distributor of high-performance measurement technology. Brand new in their portfolio: the particularly powerful modular measurement technology of the NI brand. To draw the attention of customers - especially in the new dataTec markets of Austria and Switzerland - we came up with an extremely difficult measurement task for NI: together with scientists from the University of Oxford, dataTec succeeded in making the love song of the fruit fly measurable and audible. We used the results to create a mailing that was sent to over 3,000 top decision-makers. The recipients were able to experience the whole exciting story behind the project on a special landing page - with an extremely positive response.
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Landingpage
Mailing
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